When the stars gather for that one spectacular evening in Hollywood, the Oscars, we from all corners of the globe are glued to our screens. Through all the splendor, there's a quiet yet powerful presence that you just can't miss - and that's Rolex.
The brand's timepieces have been adorning the wrists of celebrities and nominees alike, adding an elegant touch to their red carpet look. But this year, the Oscar 2024 96th Academy Awards was not just about the films and performances. It was also the stage for the quiet introduction of the new Rolex Day-Date 40.
Rolex at the Oscars 2024
Rolex has been a proud sponsor of the Oscars ceremony since 2017, telecasting the event live in more than 200 territories. In addition to its long-term sponsorship of the Academy Awards Green Room, Rolex also enjoys a venerable history with cinema partnerships. The brand has been a part of countless memorable movie scenes, subtly showcasing its watches.
The 2024 Oscars were no exception. Rolex once again played a prominent role by hosting the Oscars Green Room and celebrating the pinnacle of filmmaking. This occasion was also used to subtly introduce the new Rolex Day-Date 40, sparking excitement among watch aficionados globally
- The Rolex Green Room
The Rolex Green Room is a tradition at the Oscars, where the brand creates a luxurious space for presenters and winners to relax before they step onto the stage. This year, the Green Room also served as a stage for the new Rolex Day-Date 40, which discreetly made its appearance amidst the hustle and bustle of the event.
- The Oscars Rolex Video Montage
The Oscars 2024 also saw an interesting montage of Rolex watches appearing in iconic movie scenes. The video showcased how the brand's timepieces have been an integral part of cinematic history. This montage served as a reminder of Rolex's deep ties with the world of cinema, setting the stage for the new Rolex Day-Date 40.
With its long-standing ties to cinema, Rolex once again took center stage at the Oscars 2024, not only as a sponsor but also as a subtle star of the show, debuting the new Rolex Day-Date 40 and continuing its tradition of intertwining with the world of film.
What We Know About the New Rolex Day-Date 40
The Rolex Day-Date 40, soft-launched at the Oscars 2024, features an 18ct Everose gold case, complemented by a slate gray ombré dial. The dial is adorned with Roman markers, adding to its classic appeal.
The new Rolex Day-Date 40 is powered by the new generation caliber 3255. The self-winding mechanical movement offers superior performance and precision, setting a new standard for luxury watches.
The Day-Date 40 also features the brand's patented President bracelet, offering unrivaled comfort and elegance. The bracelet, with its semi-circular three-piece links, is as much a symbol of distinction as the watch itself.
Although the brand has not officially announced the watch, its appearance at the Oscars was enough to make it the talk of the town.
The Rolex Movie Appearances
Rolex, the Swiss luxury watchmaker, is renowned for craftsmanship and also for its iconic presence in the cinema industry. Here are some of its notable movie appearances:
- James Bond Series: The Rolex Submariner made its cinematic debut on the wrist of Sean Connery's James Bond in "Dr. No" (1962), setting a trend for future Bond films.
- Apocalypse Now: In this 1979 film, Marlon Brando wore a Rolex GMT Master as Colonel Kurtz.
- Titanic: A Rolex watch was worn by Bill Paxton’s character, Brock Lovett, in this epic romance and disaster film.
- The Color of Money: Paul Newman wore his own Rolex Daytona in this 1986 film, which later became one of the most sought-after watches.
These timepieces continue to add a layer of intrigue and elegance to many iconic movie moments.
Other Iconic Rolex Day-Date 40 Models
The Day-Date 40 series includes several iconic models that have left a significant mark in the industry. Notably, the Day-Date has always been crafted from precious materials, encompassing 950 platinum, 18-carat yellow, white, or Everose gold, further enhancing its allure and prestige. Here are a few of these iconic models:
- Day-Date 40 Platinum Ice Blue Dial: This model is known for its platinum case and ice-blue dial, which is exclusive to Rolex's platinum watches.
- Day-Date 40 Everose Gold Chocolate Dial: This timepiece stands out with its Everose gold construction and chocolate brown dial, offering a rich and luxurious aesthetic.
- Day-Date 40 Yellow Gold Green Dial: A perfect blend of classic and contemporary, this model features a yellow gold case and bracelet, paired with a vibrant green dial.
- Day-Date 40 White Gold Black Dial: This model shines with its white gold case and bracelet, contrasted against a sleek black dial.
- Day-Date 40 Diamond Paved Dial: For those seeking something truly opulent, this model with a diamond-paved dial and baguette-cut diamond hour markers is a remarkable choice.
The Rolex Day-Date 40 range offers an array of exceptional models that have become symbols of luxury and precision. Each model is a testament to Rolex's commitment to craftsmanship, creativity, and attention to detail.
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The Verdict
The Rolex Day-Date 40's soft launch at the Oscars 2024 was a masterstroke by the brand. It created anticipation for the watch and reaffirmed Rolex's deep connection with the cinema industry. As we wait for Rolex to launch the watch officially, all we can say is - it's definitely worth the buzz!
